Why it endured
Rory Sutherland, Ogilvy's vice chairman, makes the case for irrational thinking in business and life. Drawing on behavioral economics and advertising, he shows why logic is overrated and why the most powerful solutions are often the least obvious.
What they're saying
2 people recommend this book
“4 hours dinner conversation with @rorysutherland and Rohan @Silva in a Pakistani restaurant in London (2 bottles of wine, but no Negroni). You must buy two copies of Rory's book, in case one is stolen, lost, damaged (by the rain), or self-destructs. pic.twitter.com/Xa5WFOGCNt”
“Rory's exploration of consumer behavior and psychology through clever examples like why Red Bull tastes bad on purpose or the cultural logic behind denim, packed with insights for both marketers and everyday decision-making.”
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