Why it endured
First contact with aliens who are intelligent but not conscious. Watts uses neuroscience and evolutionary biology to ask: is consciousness actually useful?
What they're saying
1 people recommend this book
Chris WilliamsonHost of Modern Wisdom podcast
“Dives into the psychology behind advertising tactics, explaining why watch advertisements always display 10:10 or why fast food chains favor red and yellow, making it valuable for anyone in marketing but equally engaging for curious observers of human behavior.”
Modern Wisdom Reading List