Why it endured
Geoffrey West's discovery that cities, companies, and organisms all obey the same mathematical scaling laws. A physicist's attempt to find the universal laws of complex adaptive systems.
What they're saying
1 people recommend this book
Nassim Nicholas TalebAuthor & risk analyst
“Have you seen Scale by West? Log scale, but humans are outliers. Exercise has a net effect of lowering the total beats, see @drjohnm's book.”