Why it endured
Josh Kaufman's synthesis of the most important business concepts — covering strategy, marketing, finance, human psychology, and systems thinking. A widely-read alternative to business school.
What they're saying
1 people recommend this book
Chris WilliamsonHost of Modern Wisdom podcast
“Covers the practical fundamentals of business across marketing, finance, HR, and operations in an accessible but somewhat dense 500-page overview that's more useful than traditional business degrees.”
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